Koffer is a smart cloud drive application for web, desktop and mobile, used for managing files. The challenge was to create a modern identity that represented synchronisation of files and data.
I chose to explore a range of solutions using simple shapes to represent blocks of data. Initially I looked at creating an abstract version of the letter 'K' which led me to creating the tick symbol – often used to represent success or synced for file uploads.
I also explored various types of animation to bring the mark to life, ranging from very organic movement to more rigid motion paths.