Make it Social is social booking technology that integrates with online booking software allowing users to invite friends and family.
The early concepts for the logo were based on groups of people and common seat booking UI.
A number of options were explored to create an abstract letter M that could represent multiple symbols including people and seat rows.
The final logo is created using a linear scale of five circles.
The structure of the logo allows for simple animations for use in the app UI and video content.